CuldeSac™ puts its signature concept and design project management skills to the test with the new Façonnable pop-up store in Saint Tropez, a store dedicated to the new Ç x Façonnable capsule collection and which will be open throughout Summer 2013.
The CuldeSac™ Retail Design team, headed by Pepe García, has created an innovative, temporary installation that faithfully models the essence of the firm’s latest collection, conceived by the Lebanese designer Mira Mikati –Co-Founder of the Plum concept-store in Beirut– and consisting of a contemporary revision of the tradition and origins of Façonnable, embodied with the spirit of the French Riviera.
The new Façonnable summer pop-up store measures some 70m2 in floor space, divided into two floors, emphasizing the store’s liveliness and magnetism. The store is spectacular and seeks to impact and generate foot traffic into the store, in addition to guiding visitors around the various areas of the exhibit
About CuldeSac™
CuldeSac™, a strategic and creative consulting company headquartered in Valencia, develops ideas and concepts to bring added-value and business to brands. The multi-disciplinary team that makes up this creative laboratory specializes in the development and execution of unique brand experiences throughout the world.
CuldeSac™ is currently one of the most versatile studios in the Spanish creative world. Recognized internationally and a regular collaborator with premium brands, the studio explores alternative routes to carry out interdisciplinary projects on spaces, products, branding, events, communication and PR.
® Bruno Malegue
