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ÉCOLE Boutique will be Berlin’s new concept store and exclusive point of reference close to Soho House in the city’s district of Mitte.
The boutique will offer a handpicked selection of distinguished international and Berlin-based designers excelling with visionary sophistication.
The boutique concept’s fundament and initial point -a vintage portmanteau from the 20th century- is enthroned behind heavy security glass. The owner Viola Jaeger found the unique exhibit in a flea market in Paris. Its matured leather with aureate ornamentation creates a spectacular contrast to the store interior’s modern elegance. A gigantic system of shelves with indirect illumination integrates the designers’ accessories as artworks, thus creating the impression of a colossal jig.
The fashion collections are displayed on frosted black hangers that are supported by product carriers made from brushed brass.
In order to expand the space’s dimensions various mirror installations have been mounted to built-in-furniture, walls and doors, highlighted by a lighting concept based on latest LED-technology with a remarkably low heat build-up and an unobtrusive finish. The floor’s black oak planks create a harsh contrast to the room’s colour concept of sage dove.
The sophisticated black is found again on socket outlets and the room-high doors as piano lacquer. The attention to detail emphasizes the demand for luxury and classic design.
The store’s stunning interior is the work of architect Adrian Bleschke who has become the first choice for designing stores in Berlin’s growing sophisticated retail scene.
Adrian Bleschke, 1987 born and raised in Potsdam, where he studied Architecture, lives today in Berlin to explore his versatile creative talents. Since 2011 he start works self-employed, as well as in cooperations and in collaborations with other offices. In 2009 Bleschke founded the label Bleschke Goods and has since been pursuing various interior design projects. Bleschke’s work is focused on the history of a space, which he emphasizes and expands by adding his own elements.
