For the release of BAO BAO ISSEY MIYAKE’s new tote bag “MISTY MOON”, Emmanuelle Moureaux has created window installation “rainbow moiré”.
In order to respond to the unique sense of translucency of the new collection, small triangular pieces are finely cut out from a layer of paper to create delicate mesh of colorful lines. By increasing the number of layers and applying shades of colors, the subtle changes of colors gives three-dimensionality in design.
Depending on the viewing angle, the overlapping lines change its expression, and a beautiful rainbow-colored moiré is born.
The installation has spread in 11 stores in Japan and worldwide, including REALITY LAB. ISSEY MIYAKE in Aoyama (Tokyo) and ISSEY MIYAKE GINZA / OMOTE in Ginza (Tokyo). The graphical design and acrylic floor standing design were also developed beside the window installation.
Emmanuelle Moureaux
Born in 1971, France. Emmanuelle Moureaux is a French architect living in Tokyo since 1996, where she established “emmanuelle moureaux architecture + design” in 2003. Inspired by the layers and colors of Tokyo that built a complex depth and density on the street, and the Japanese traditional spatial elements like sliding screens, she has created the concept of shikiri, which literally means “dividing (creating) space with colors”. She uses colors as three-dimensional elements, like layers, in order to create spaces, not as a finishing touch applied on surfaces. Handling colors as a medium to compose space, her wish is to give emotion through colors with her creations, which range from art, design to architecture.
Her representative works include the architectural design for Sugamo Shinkin Bank, space design for ABC Cooking Studio, installations for UNIQLO and ISSEY MIYAKE, and stick chair. Since 2011, commissioned by the New Taipei City Government in Taiwan, she is handling the artistic design of the Mass Rapid Transit “Circular Line”, working on the color scheme of 14 km section, where her colors will spread into city-scale with its completion in 2016.
Her installation series – 100 colors – express emotions from the experience of colors and layers of Tokyo. Unveiled in 2013 to celebrate the 10th anniversary of her studio, she is planning to exhibit “100 colors” in different cities around the world.
Associate Professor at Tohoku University of Art & Design since 2008, Emmanuelle’s laboratory explores the possibilities of color through a project she named “100 colors lab”. Students are asked to create 100 colors palette of an item from their everyday life, such as glasses, bubble foam, rice, umbrella, watches, CD, chocolate block and so on.
Member of “Tokyo Society of Architects”, the “Architectural Institute of Japan”, and the “Japan Institute of Architects”.
Installation design emmanuelle moureaux
Photo courtesy Daisuke Shima